Privacy Policy

1. Information We Collect

We collect information you give us directly and information collected automatically when you interact with our digital services.

Information You Provide

• Contact details: name, phone number, email address.
• Order information: items ordered, delivery or pickup address, special requests.
• Payment information: processed by Toast, Stripe or our other payment providers. We do not store full card numbers on our servers.
• Reservation and catering details: party size, event date, dietary preferences.
• Communications: messages you send through forms, SMS, email or social media.
• Marketing preferences: SMS and email subscription status.

Information Collected Automatically

• Device and browser data: IP address, browser type, device model, operating system.
• Usage data: pages viewed, links clicked, referring website, time on site.
• Approximate location: derived from IP address (city or region level).

2. How We Use Your Information

We use your information to:

• Process and fulfill your food orders, reservations and catering requests.
• Send order status updates and pickup-ready notifications.
• Respond to questions, feedback and customer service requests.
• Send promotional SMS and emails only if you have explicitly opted in.
• Improve our menu, website performance and customer experience.
• Detect, prevent and address fraud or technical issues.
• Comply with applicable laws and enforce our Terms of Service.

3. SMS Opt-In Details

How You Opt In

You can opt in to receive SMS messages from Alvarado's Mexican Grill by:

• Checking a clearly labeled, non-pre-checked consent box on a form on our website.
• Texting a keyword such as JOIN to our published number.
• Providing your phone number in person and confirming your consent verbally.

Consent to receive marketing SMS is never required as a condition of placing an order or making a purchase.

What Messages You'll Receive

• Transactional: order confirmations, pickup-ready alerts, reservation reminders, catering follow-ups.
• Promotional (opt-in only): Taco Tuesday reminders, Happy Hour deals, weekend specials, new menu items, location updates.

Message Frequency

Message frequency varies. You can typically expect up to 6 messages per month for promotional content. Transactional messages (like an order ready alert) are sent as needed and are not counted against the promotional frequency.

Message and Data Rates

Message and data rates may apply. Check with your wireless carrier for details about your specific plan.

How to Opt Out

You can stop receiving SMS messages at any time by replying STOP to any message we send. For help, reply HELP or contact us using the details in the Contact section below.

4. SMS No-Sharing Commitment

5. Cookies and Tracking

Our website uses cookies and similar technologies to keep the site functioning, remember your preferences and understand how visitors use our pages.

Types of Cookies We Use

• Essential cookies: required for the site, ordering system and forms to work.
• Analytics cookies: used by tools like Google Analytics to measure site traffic and engagement in aggregate.
• Marketing cookies: used by platforms like Meta or Google Ads to measure ad performance, only if applicable.

You can control or disable cookies through your browser settings. Disabling essential cookies may affect site functionality.

6. When We Share Information

We share limited information only with trusted service providers who help us run our business. These include:

• Payment processors to handle transactions securely.
• Online ordering platforms (such as Toast) to fulfill your orders.
• SMS and email platforms to deliver the messages you've requested.
• Analytics providers to help us understand site performance.
• Legal authorities when required by law, subpoena or to protect our rights.

We do not sell your personal information. As stated in Section 4, SMS opt-in data is never shared for marketing purposes.

7. Data Security Practices

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss or misuse. These include:

• Encryption of data in transit using HTTPS / TLS.
• Access controls limiting employee and contractor access to personal data.
• Use of vetted, industry-standard service providers for payments and ordering.
• Regular review of security practices and software updates.

No method of transmission over the internet is 100% secure. While we work hard to protect your data, we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

• Access: request a copy of the personal information we hold about you.
• Correction: ask us to update inaccurate or incomplete information.
• Deletion: request that we delete your personal information.
• Opt out of marketing: unsubscribe from email at any time using the unsubscribe link, or reply STOP to any SMS.
• Update preferences: contact us to change your communication preferences.
• Do Not Sell: California residents have the right to opt out of the sale of personal information. We do not sell personal information.

To exercise any of these rights, contact us using the details in Section 11. We will respond within 30 days.

9. Children's Privacy and Age Restriction (18+)

Our SMS messaging program is restricted to users who are 18+ (eighteen years of age or older). By opting in, you confirm that you are 18+ and that you have authorization to use the mobile number you provide. We do not knowingly enroll minors under 18 in our SMS program.

Our website and online ordering services are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with personal information, please contact us and we will delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we'll revise the "Last updated" date at the top of the page. Material changes will be communicated through our website or directly to you when appropriate. Continued use of our services after changes are posted means you accept the updated policy.